One of the most important things a business can do is marketing. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are a lot of core business functions that stem from nice marketing plan. Hence, it would be stupid for any small business owner not to market their product or service.
One of the main objectives of marketing is to inform. Of course, you’re the business so you know everything about your product or service, but it is vital that you educate your customers about what you offer to them. Before buying anything, a customer wants to have a solid understanding on what it does and how it works. They also want to know what they’ll get for the exchange of their money.
Apart from educating your customers, another purpose of marketing is to sustain your brand’s presence. It allows businesses to maintain long term and ever-present relationships with your audience. It also helps in keeping a conversation going once your customers have walked out of your shop’s door. They want to be engaged outside the store. This is where marketing comes in, and whatever the medium, you can send your customers content to keep them engaged beyond store hours.
Marketing is important to channel to reach the end goal – which is to make sales. Without marketing your business wouldn’t exist. Why? That’s because marketing is ultimately what drives sales. Sure, you need to have a good product but if people don’t know about your offerings to begin with then how can you generate sales.
In order for your business to grow, you need effective marketing plans. While your current customers should always be your main priority, marketing efforts can help you expand your consumer base.
There are 8 steps to marketing your business. Check this out for more details: https://www.smallbusiness.wa.gov.au/business-advice/marketing/8-steps-to-marketing-your-business